SkinnyMama Jeans
Behind-the-Scenes

With the behind-the-scenes content, I wanted to share how my process works; how I went from ideas and inspiration to a product I could share with a client. I have included sketches, content, rough drafts, as well as images that sparked inspiration while doing research. I will get to take you on a little adventure and hopefully inspire you along the way!

Project for Advertising and Media; Fall 2020. In this assignment, the class was given a made-up client and were to create static Facebook advertisements that included a visual and a copy driven ad. Once those were complete, we were then tasked with taking one of those advertisements and creating a campaign with it. I decided to go with the copy driven ad, as I enjoyed the humor. We were required to create the logo as well. The photos used in these pieces were taken by me. I used the Adobe suite software to create these, including Lightroom, Illustrator, and InDesign.

Inspiration

This is not my work and I take no credit for any of these or their contents. This is content I found while doing research that I used for inspiration in this project.